The Growth of MTPE: Machine Translation in the AI Era
AI translation has made strides in recent years and while there’s no doubt that such technological advances will enhance the way we do business, it still requires the expertise of human linguists for truly accurate and nuanced results.
That’s why, at Certified Translation Services, we combine the speed of AI-powered translation with the precision of human expertise to deliver high-quality translations into over 180+ languages.
But what is AI Translation?
AI translation works by identifying and restructuring phrases from one language to another using complex algorithms. While effective for large-scale projects, it often misses the finer details - such as ascertaining the correct terminology, punctuation, and cultural context — things only human translators can perfect. These subtleties are what make the difference between an average translation and a professional one.
To address these challenges, MTPE (Machine Translation Post-Editing) has emerged as an ideal solution, blending the efficiencies of AI with the accuracy of human oversight.
What is MTPE?
MTPE is a hybrid translation method where AI-powered tools generate an initial draft, which is then expertly refined by a human translator. At Certified Translation Services, we champion this innovative approach, combining the efficiency and cost savings of AI with uncompromised quality, thanks to that all-important human touch. MTPE allows businesses to manage higher translation volumes, whilst our skilled translators ensure accuracy, preserve context, and enhance the fluency of the final text.
How MTPE Differs from Pure AI Translation
Unlike pure AI translation (which relies solely on algorithms), MTPE integrates human expertise to enhance accuracy and cultural relevance. AI-generated translations can be fast and economical, but they often fall short on context and nuance. Our MTPE services bridge this gap, combining the efficiency of AI with human insight to deliver translations that are both rapid and reliable - it’s a win, win.
Benefits of MTPE for Businesses
For businesses aiming to expand globally, MTPE offers several key advantages:
- Increased Efficiency: MTPE accelerates translation workflows, making it faster than traditional human-only translation methods.
- Cost-Effective: By letting AI handle the initial draft, businesses save costs while maintaining high translation quality.
- Faster Time-to-Market: With MTPE, businesses can deliver multilingual content more quickly, speeding up launches and global campaigns.
- Enhanced Creativity for Complex Content: For creative content like marketing, MTPE preserves tone, nuance, and brand voice — elements that pure AI translation often struggles with.
- Consistency Across Markets: MTPE ensures consistent terminology and style, which is crucial for maintaining brand identity across different languages and markets.
Where MTPE Excels: Marketing and Creative Content
While AI translation works well for straightforward tasks and more factual content, MTPE excels in translating more subjective content, particularly in marketing and creative fields. Human translators ensure that slogans, taglines, and brand messages maintain their impact and intent across different languages, preserving the core messaging that AI alone might overlook. This is something we prioritise at Certified Translation Services.
The Future of Translation
As AI translation technology continues to evolve, so will MTPE. Combining the speed and efficiency of AI with the expertise and intuition of human translators allows businesses to access cost-effective, high-quality translations that capture the essence of the original content.
To learn more about how we can help your business with MTPE, get in touch with us today.
