Let’s say you are a medium-size business. You do most of your business within the United Kingdom. So far, so good. You have a few customers in other countries, but you manage by offering your website in a few different languages. So, why use official translation or a translator who is certified in a specific foreign language? Going back to the example, it is great that you are making some effort to reach out to the customers you have in other countries by adjusting your website. However, you are missing out on many other business opportunities by failing to engage customers in other countries that might be interested in your product or service. You may be losing a few customers by not having your website and other marketing materials officially translated. An official translator can rephrase your text so that it is presented in a way that is easy to follow and understand. If you can afford to do so, expanding to an international market can be a rewarding and profitable experience.